CHALLENGES POSED BY THE INTEGRATION OF TWO CORPORATE CULTURES

Stoyan Koev

Abstract

In contemporary business world, companies often undergo structural changes which pose great challenges to its corporate culture. When companies unite to achieve higher goals, corporate culture’s key role for the achievement of these goals is often neglected. The alliance between two companies and their cultural synergy can create both exciting and daunting challenges, which must be studied and thoroughly understood so that the unified organization can produce better business results.